Resources « Groupgro

Resources

Below is a set of resources that we will aim to keep up to date, with recent articles that cover advice, industry news and general topical information. Because much of the writing about Daily Deals focus on GroupOn, the industry leader, you’ll naturally see a lot of this. However, we’re aiming to profile articles which should be of general use in the industry.

RECENT ARTICLES AND STUDIES

Small Biz Trends Blog: 7 Reasons to Use GroupOn for Small Business (08 2010)

Forbes Magazine (Cover): Meet the Fastest Growing Company Ever – GroupOn Profile (08 2010)

AOL Small Business Blog: Ask Rod: Should I Try GroupOn? (09 2010)

Jones Graduate School of Business, Rice University GroupOn Effectiveness Study (09 2010)

Bob Phibbs Blog (Small Business Retail Consultant): GroupOn: Worst Marketing for Business – an 11-article series (09 2010)

WSJ Article GroupOn Satisfaction Rate Not So Hot, Study Finds (10 2010)

Business Insider: Want to Copy GroupOn, Read This First (10 2010)

Coupon User Consumer Profile (from research of 8500 coupon users): Smart, Rich, Responsible People (10 2010)

OregonLive.com: Coupons Come With downside: Consumer Bullies (10 2010)

NYTimes Business Blog Doing the Math on a GroupOn Deal (11 2010)

Local Social Summit London 2010: Refining the Blunt Instrument of GroupOn (Perry Evans) (11 2010)