It’s natural for consumers to expect to apply their deal vouchers across both food and drinks in restaurant deals. But, for now, it’s perhaps more prudent to proceed with caution with including alcohol in deals, and focus on the use of deals with food items only.
A recent story reported in Boston.com highlights a new Fine Print issue in Daily Deals. It appears that the Massachusetts Alcoholic Beverages Control Commission has weighed in and challenged Daily Deals that offer drinks, as a violation of the state’s “happy hour” regulation, that essentially prohibits selling drinks to anyone below the prices available to the general public.
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Posted in: Fine Print, Making Deals Work
Editor’s Note:
Daily Deals present a unique set of issues regarding consumer redemption rights and merchant obligations. While a Daily Deal Voucher is a new instrument, leading vendors (notably, GroupOn) assume the most stringent “worst case” scenario, treating a Daily Deal as the equivalent to a Gift Card. This article explores the implications of these regulations.
This informative guest post is from Seth Gardenswartz, VP of Business Development and General Counsel for SpaBoom, a leading marketing solution provider to Spas, Salons and Restaurants.
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Posted in: Featured, Fine Print
