Editor’s Note:
Daily Deals present a unique set of issues regarding consumer redemption rights and merchant obligations. While a Daily Deal Voucher is a new instrument, leading vendors (notably, GroupOn) assume the most stringent “worst case” scenario, treating a Daily Deal as the equivalent to a Gift Card. This article explores the implications of these regulations.
This informative guest post is from Seth Gardenswartz, VP of Business Development and General Counsel for SpaBoom, a leading marketing solution provider to Spas, Salons and Restaurants.